December 04, 2009

The Power Of Qi -by Zoe Phoon

Quest International Ltd's ( QI ) global span and core competencies give new sparks to its Malaysian business activities. 



Born during the devastating 1998 Asian financial meltdown and managed to escaped the ravages of the 2007 credit crunch and 2008 global recession, Quest International Ltd (QI) is one perfect example of how new and innovative thinking as well as a progressive attitude tempered with a strong sense of corporate social responsibility power a business venture.


Initiated by Malaysian Datuk Vijay Eswaran (entrepreneur, author, renowned speaker) with a small group of partners, QI has grown at a healthy clip into a multi-million dollar conglomerate in just under 10 years.

Although QI started out in the Philippines and now has its own headquarters at Bank of China Tower in Hong Kong and offices around the world, officials say it's still very much a Malaysian company operating from Amcorp in Petaling Jaya, Selangor since 1999.

Despite the dotcom bust in the late 1990s, QI continued to embrace e-commerce to deliver its diverse range of products and services to every corner of the globe. That enabled QI's market to flourish while it ploughed back earnings from the e-commerce and multilevel marketing enterprise to drive its other operations.

Today, the surefooted and agile multi-national's six key business lines are global retail and direct sales with five million customers; telecommunications; lifestyle and leisure including vacation club memberships, spas and wellness centres; luxury goods and collectibles including Cimier and Chairos timepieces and Bernhard H. Mayer jewelleries; training and conferences management; and property development.

"Malaysia has been very lucky. We haven't had adverse swings in the property market, real estate prices have been trending up, and the banks are positive.
"Real estate has always been a good asset class to hold as it provides stable, steady growth," says Kuna Senathirajah, director of QI's property arm Wawasan QI Properties Sdn Bhd which bought Tower C at PJ8, a commercial and residential development in Section 8 of PJ, for RM60 million or RM580psf.

To be used as operational headquarters (OHQ), QI's group of companies in Malaysia will occupy 12 of the 15 floors the building which has 1003,000sq feet nett lettable area and a double volume lobby on the ground floor.

"As a modern purpose-built office complex with many advantages over old industrial buildings, the purchase makes good business sense. PJ8 is near facilities and amenities including PJ Hilton Hotel, has ample parking space for over 800 vehicles, and direct access and prominent visibility from Federal Highway Route 2.

According to Kuna, the OHQ will house a 24-hour call centre ( to manage QI's international customer contacts), the group's international financial functions, IT division and e-commerce platform, property and investment divisions, and corporate apartments for its global staff travelling to Malaysia.
QI may also consider running food and beverage outlets to ensure PJ8 stays vibrant.

The coming years look pretty for QI and for you.



























Theres enormous potential in the country for synergistic tie-ups with QI's real estate investments, core competencies and other business activities across the world.

-article originated by Zoe Phoon

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